Frequently
Asked Questions
Q. How long does the
course take to complete?
A. The course
is designed so you can work at your own pace.
We recommend that you commit to a certain amount
of time each week so that you can maintain some
momentum and keep the information fresh in your
mind.
Q. Are there assessments or assignments?
A. Yes there
are two assignments with each course. This is
a good way for students to get personal feedback
on what they have learnt and find out how they
have applied that information into their writing.
Your course tutor will then contact
you and offer advice or recommendations based
on your submission.
Q. What is the procedure
for contacting my tutor?
A. There is
no set procedure, however email or fax works
best. Generally, tutors will not take phone
calls if they are working with course participants.
Your tutor will respond within 24 hours via
email to any queries you may have.
Q. Is there a deadline
for starting or finishing the course?
A. No, not at
all. The course has been designed to allow participants
to work at their own pace. You can start whenever
you please.
Q. How much does it cost?
A. The big question!
The course enrolment fees are listed on the
course specification pages.
If you have any further questions
email us at enquiries@collegeofcopywriting.com
Q. Can I pay the course
off over a period of time?
A. Sure, we
have a payment plan for each course. You can
pay off the course in six monthly instalments.
Most participants opt to receive it all in one
package and save 10% by paying in full.
Q. Who are the Tutors?
A. Kris Mills
is the head tutor. Tutors are hand-picked for
their ability to mentor participants.
Q. What is included in the course?
A. As you may
have seen there are three courses. Each course
focuses on a different area.
The Freelance Copywriting Success
Fast-track course is primarily for people who
want to become a freelance copywriter or for
people who want to brush up on their overall
copywriting skills.
The Direct Mail Copywriting Mastery
course hones in on direct mail in more detail
than the Freelance Copywriting course does,
so this course is perfect for small businesses
that send out a lot of direct mail and want
to improve their results. OR for copywriters
who have completed the Freelance Copywriting
Success Fast-track course or experienced copywriters
who want to discover advanced direct mail skills.
The Direct Mail course teaches
you how to produce persuasive, powerful direct
mail campaigns as well as show you actual examples
of direct mail copy that has produced extraordinary
results for clients.
The Website Copywriting Mastery
course focuses on online copywriting specifically.
It covers the basics of copywriting but it then
looks at the specific elements of writing for
the web and gives you a bunch of examples of
the different forms of web writing as well.
You’ll get to see real-life
case studies showing winning examples that you
can learn from and apply in your own situation.
Q. I am a business owner.
Will it help me in my small business or is it
just for copywriters who want to learn how to
improve their success?
A. The benefits
to business owners who participate in this course
are enormous. When you learn the fundamentals
of what’s included in this course, every
piece of communication within your business
will improve, and even better, your ability
to generate new business will go through the
roof.
In a selling situation you may
present to one or two people, but imagine if
you could create a letter that could sell to
one or two thousand people. The ability to create
(or recognise) a powerful sales letter is one
of the most profitable skills you’ll ever
acquire.
Q. I am already a copywriter,
will I learn something new?
A. I’ve
found that I can read a book twice and I’ll
always pick up something new. The same goes
for these courses. What’s more, we dissect
a number of marketing pieces and look at the
ins and outs of what makes them so powerful.
This in itself is a highly valuable part of
the course.
We have several copywriters currently
undertaking the courses and the feedback has
been wonderful.
Q. I have never written
anything before, will this material be too advanced
for me?
A. Sometimes
starting from scratch can be an advantage. The
courses give you the basics and then throughout
the course you progress to a more advanced level.
The courses are self-paced, so
if you think you need to go over something for
a second time you can. There is no pressure.
Besides, your tutor can be contacted by email
if you have any concerns.
Q. Are there any pre-requisites
for enrolling in the course?
A. You must
have a level of commitment and a good idea of
what you want to get out of the course. Other
than that, the courses are available to anyone
who has a desire to learn the art of writing
direct response copy.
Q. Is it Australian?
A. The courses
have been developed in Australia by Kris Mills
however many of the examples are from Australia
AND the U.S.A..The principals behind the content
and techniques are universal and apply to all
markets.
Q. Do you help us find
writing opportunities?
A. Writers and
marketing consultants who successfully complete
our certification program receive FREE membership
to our Writer Bank (worth $300 p.a.). This means
they can access unlimited leads for all manner
of freelance writing work free of charge.
Q. What happens if I
receive the course and I don't like it?
A. If you are
not fully delighted, simply return it back to
us in good condition, within 30 days of purchase
and we’ll issue you a full refund minus
postage and handling.
Q. I don't like paying over the internet,
is there any other way I can pay?
A. Sure, you can pay by cheque, money
order or fax us you credit card details and
we can manually process the transaction from
our end. We also accept Paypal and can arrange
Direct Deposit if required.
Q. Does the course show
me how to sell my services as a copywriter?
A. Yes, absolutely.
Included in the course is a section called,
“37 ways to freelance copywriting success”.
These 37 tried and tested methods are the very
same that Kris used to build a successful copywriting
and direct marketing company. You’ll also
find articles from other successful freelance
copywriters showing you how to sell your work.
Q. Does it include examples
of real-life winning ads and letters that I
can learn from?
A. Yes.
Kris has taken great care to give relevant examples
throughout the course. Each example shows you
how great ads have used the same techniques
and then how you can then apply them as well.