College of Copywriting and Marketing

If you have a website, or would like to, and want to generate income from it, then this course is for you.

Enrol in our "Secrets of Website Copywriting Mastery" Course and you'll learn how to write website copy that turns the most cynical prospects into buyers.

This online home study course is for anyone who wants to learn how to write web copy that sells … for corporate websites, for online sales letters and more. It teaches you the fundamentals of copywriting and then lasers in on website copywriting techniques specifically.

Here's a taste of what you learn ...

Direct response copywriting secrets
Hypnotic writing secrets
The factors that affect your responses
How to personalise your message for different target markets
An introduction to writing Pay-Per-Click Advertising
An introduction to email copy that sells
Difference between offline and online writing … why is it different, how it differs and how to write for this exciting medium (yes, there is quite a difference)
The different forms of online writing and how they differ … online sales letters and mini-sites, corporate web copy, syndicated content and more
Everything you need to know about writing online sales letters that sell up a storm including … web copywriting techniques, creating a “winning” headline, developing a powerful offer, structuring different offer options, the power of the P.S., layout techniques to maximise responses, and more
Corporate website copy … the type of content that maximises site stickiness and maximises subscribers, builds client loyalty, boosts referrals and increases conversion rates
"Kris Mills’ 8 step online copywriting formula"
How to structure a landing page that increases your subscriber numbers by a factor of 3 or more
Buyer Mind Reading … how to know the buyer and their needs, aspirations, fears and emotions intimately … and then how to use this information to persuade them to buy
9 actions to prove credibility even in the most sceptical market
Dozens of word play techniques to lower the barriers of doing business
Little-known but highly effective psychological tactics to wear down resistance, sell people on value, induce people to buy, minimise scepticism, bump up the perceived value, create desire using an element of scarcity, appeal to exclusivity (to name but a few)
Pricing and packaging strategies to maximise profit per sale
How to build credibility in a medium notorious for shonky practices
How to communicate testimonials in a way that makes your buyers sit up and take action
SEO writing … how to write copy that the search engines love
... plus a whole stack more.

Components:

12 in-depth lessons spanning 400+ pages presented in an easy-to-manage, accelarated learning format to enable you to fast-track your proficiency.

20+ exercises designed to integrate your learnings plus oodles of case studies and examples.
2 Audio Tutorials

2 assignments to complete, send in and be reviewed with comprehensive feedback provided (*optional)
Certificate Awarded Upon Successful Completion.

Completion time: It's possible to complete the course in 18 weeks although 6 months is anticipated as the average. Having said that, there is no time limit to complete the course.

FREE - Student Card

This card identifies you as a student of the College of Copywriting and Marketing, which may provide you with discounts on various purchases.

Perfect for:

Small business owners
Mail Order and Internet Entrepreneurs
Experienced freelance copywriters who want to build their online sales letter writing expertise
Sales and marketing professionals who want to improve their internet success

Tuition:

Option #1 - "Serious about Success"

You receive the complete course complete with hard copy manual with 400+ pages for easy studying plus instant access to the online version of the course plus:

15 exercises

2 live assignments with comprehensive critiques, feedback and mentoring.

FREE Student Card

Certificate of Completion awarded upon passing of course

... plus all the bonuses mentioned below

And - when you successfully complete the course you will receive a Certificate of Completion awarded by the College of Copywriting and Marketing.You get instant access to our Online Learning Center.

Australian Dollars: $~~997~~ $567 (AUD) (GST inclusive) - enrol here.

"Earned a fee of nearly $3000!"

“Kris, I had to write and tell you about my success. I was approached to write some web pages for a company. I hesitated at first as I still had limited experience but fortunately I had reached the point in your Secrets of Website Copywriting Master course that dealt with general web content writing.

The tips and guidance you give in this section gave me the confidence to take on the job, which resulted in a fee of nearly $3,000. The company was very happy with my work and has since provided me with another assignment worth over $1,000 with much more work to come.

So thanks for sharing your wisdom to help everything come together at just the right time. Can’t wait to finish the course!”

Beverley Neil, Victoria Point, Brisbane

"... inspires me to write really good copy"

"I'm really impressed with Kris Mills College of Copy Writing & Marketing Web Writing course "Secrets of Website Copywriting Mastery!". The content, the presentation, Kris's style of getting the message across inspires me to want to write great copy. I find myself wanting to go back to all the copy writing work I've ever done rip it up and start again and all for free too!!!

Working in the website industry I know how hard it is to get good content. By applying the basic principles of Kris Mills "Secrets of Website Copywriting Mastery!" you will learn how to write good website copy. Apply the secrets and you'll be in demand and never out of work! "

Duncan Burck