CCM-DMCM101
Secrets of Direct Mail Copywriting Mastery
Home Study Course

How to write sizzling direct mail,
lead generation letters and mail order campaigns

This home study course is for anyone who wants to learn how to write direct mail that sells … mail order, enquiry letters, lead generation letters and more. It teaches you the fundamentals of copywriting and then lasers in on direct mail writing secrets specifically.

Topics covered:

• Direct response copywriting secrets.
• The factors that affect your direct mail responses.
• Different types of direct mail and how to structure them … mail order, 1 step or 2 step, list letters, lead generation, prospect follow-up and more.
• The power of the list … targeting secrets to lift your responses.
• How to identify your target market and create a buyer profile.
• List selection – list selection tips, technical jargon, selecting a broker, great places to source HOT lists for low dollars … and more.
• Planning and forecasting tips.
• How to develop a powerful opening paragraph or headline … including 167 offer ideas and a bunch of exercises to help you formulate and articulate an offer that works.
• Structuring secrets and piecing it together – we dissect a direct mail piece from top to bottom and then give you step-by-step instructions for piecing your own winning letter together (plus you get to write your own) .
• Testing strategies to fast track your results … what to test, when to test it, why and how, where to test it and what not to do.
• Pricing and packaging strategies to maximise profit per sale.
• Envelope teaser copy that gets results … when to use it and when not to, what to write and how to write it and what it should look like to maximise “cut through”.
• Visual involvement devices and gimmicks … when to use them and when not to; how to select them; how to design them and what to use.
• Buyer MindReading … how to know the buyer and their needs, aspirations, fears and emotions intimately … and then how to use this information to sell to persuade them to buy.
• The power of the P.S.
• 9 actions to prove credibility even in the most sceptical market.
• Dozens of word play techniques to lower the barriers of doing business.
• Little-known but highly effective psychological tactics to wear down resistance, sell people on value, induce people to buy, minimise scepticism, bump up the perceived value, create desire using an element of scarcity, appeal to exclusivity (to name a few).
• How to design, write and formulate a response device that sells
• Introduction to direct mail design.
• … plus a ton more.

This isn’t just an ebook with some examples and how-to’s, masquerading itself as a course. This is a “REAL”, interactive home study course complete with field exercises, and assignments. You also have the option of getting live feedback from our instructors.

For more details, visit our Frequently Asked Questions page.

Components:

• 12 in-depth lessons spanning 400+ pages presented in an easy-to-manage, accelarated learning format to enable you to fast-track your proficiency.

• 20+ exercises designed to integrate your learnings plus oodles of case studies and examples.
• 2 Audio Tutorials

• 2 assignments to complete, send in and be reviewed with comprehensive feedback provided (*optional)
• Certificate Awarded Upon Successful Completion.

When you successfully complete the course you will receive a Certificate of Completion awarded by the College of Copywriting and Marketing.

Completion time: It's possible to complete the course in 18 weeks although 6 months is anticipated as the average. Having said that, there is no time limit to complete the course.

FREE - Student Card

This card identifies you as a student of the College of Copywriting and Marketing, which may provide you with discounts on various purchases.

Perfect for:

• Small business owners
• Mail Order and Internet Entrepreneurs
• Experienced freelance copywriters who want to build their online sales letter writing expertise
• Sales and marketing professionals who want to improve their internet success

FREE - Ebook - Scientific Advertising by Claude Hopkins
This is THE must-read bible of advertising. The content is brilliant. Talk to anyone who is anyone in advertising and marketing and chances are they will tell you that they owe their success to what's inside the pages of this book.

FREE - Ebook - Power Word Thesaurus (worth $27)
1000's of power words at your finger tips.

FREE - Ebook - Headlines that Sell (worth $27)
... featuring 232 persuasive headlines you can use or get ideas from.

FREE - Ebook - Psychology and Achievement by Warren Hilton
This fascinating ebook chronicles the relationship between how we think and how we exist. It is brimming with psychological principles that you can apply to your copywriting.

FREE - Ebook - The Art of Writing and Other Essays by Robert Louis Stevenson Learn how to write masterfully from one of the literary giants of all time.

FREE - How to Speak and Write Correctly by Joseph Devlin
This educational ebook covers everything you need to know about getting your grammar and punctuation right. It covers sentence structure, punctuation, letter writing, pitfalls to avoid, style, slang, word choice and more.

FREE - Marketing Manager's Toolkit (worth $67)
... receive dozens and dozens of marketing and advertising checklists and spreadsheets to fast-track your learning including:

Key Buying Motives Ideas Generator Advertising Brief Print Ad Strategy and Creative Checklist Advertising Formula Flowchart Yellow Pages Ad Creation Checklist Newsletter Creation Action Plan Brochure Creation Action Plan Design Brief Communications Strategy Worksheet Key Benefit Identifier Copywriter selection guidelines Graphic designer selection guidelines Press Release creative checklist PR Communications Strategy checklist PR Communications Plan Ideal Client Identifier SWOT Analysis Lifetime Value Calculator Advertising Goals Analyser Strategy Brainstorming Worksheet Response Monitoring form Media Plan Analysis (reviewing and monitoring) Seminar Coordination Checklist Seminar Marketing Checklist and action plan Marketing Needs Analysis Pillar Marketing diagram

Media Selection Worksheet Media Planning Worksheet Venue Selection Checklist Media Spend Analyser Alliance Checklist Brainstorming Consultation Questionnaire Advertising Feedback form Client Communications Planner Customer Segmentation Formula Contact Cycle Flowchart Unique Selling Proposition Worksheet Mailing List Selection Checklist Direct Mail Creative Checklist Marginal Net Worth Spreadsheet 3 ways to grow your business spreadsheet Client needs feedback survey Competitor Comparison Survey Customer Frustrations Survey Market Research Checklist Customer Service Feedback Survey Testimonial Gathering Feedback Survey Seminar feedback survey Cross-selling Checklist Sales collateral checklist Contact Schedule Prospecting Checklist

If you're not entirely delighted with the material, just return it in good condition to us within 30 days of purchase and we will provide you with a full refund minus postage costs.

Go ahead! Enrol in the Direct Mail Writing Mastery course today. It could very well be the most important marketing decision you make all year.

To enrol, just click on one of the links below. You can pay by Mastercard, Visa, American Express or Diners. If you prefer, Australian residents can pay by direct deposit or by cheque. Just email us for details.

For more details, visit our Frequently Asked Questions page.

Enrol in "Serious about Success" version at $997 $567 (AUD) +p & h - enrol here and receive $500+ in bonuses FREE - click here.

 

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