CCM-FCF101
Kris Mills’ Freelance Copywriting Success Fast-Track

How to Write Copy that Really Works
and Earn Big Money Doing It!

Whether you are interested in embarking on a career as a freelance copywriter, or you would just like to boost your own marketing results, this self-paced copywriting course could be just what you're looking for.

With Kris Mills' "Freelance Copywriting Success Fast-Track" Course you'll learn everything you need to write sizzling copy ... in six months or less.

Learn at your own pace from the comfort of your own home.

Here's a Taste of What You Learn ...

• An introduction to the world of direct marketing and direct response copy.
• Salesmanship in print … dissecting the face-to-face sales process and putting it on paper.
• The art of copywriting that sells.
• Buyer MindReading … how to know the buyer and their needs, aspirations, fears and emotions intimately … and then how to use this information to persuade them to buy.
• 9 actions to prove credibility even in the most sceptical market.
• Copy creation worksheets and checklists that help you identify the benefits, hooks, offers, emotional appeals, triggers, headlines and more.
• How to build a million dollar swipe file in a matter of weeks.
• How to weave hypnotic language into your copy for incredible results.
• Scientific Advertising techniques and how to use them to build your own winning formula.
• How the buyer's brain works ... and how to use this information to sell more effectively on paper.
• Copywriting secrets and examples used by the world’s greatest copywriters .
• The Poetry Principle and how it’s the copywriter’s secret weapon in getting people to read until the very end.
• Voice, tempo, tone, style … how to adapt each of these to suit your market.
• The big idea, the visual concept, planning, creative direction … everything you need to know about each of these.
• The 5 P’s of Persuasive Prose … how to weave each of these into your copy.
• Law of Laziness … how to combat that and increase your sales.
• The "Greed/Fear Myth" and what really drives people to buy.
• How the brain processes sales information and how to use this to your advantage.
• How to peel back the layers of that onion and uncover your buyer’s real core buying motive.
• The “pain” trigger … when to push it and when to leave it alone.
• The 5 great motivators of all time.
• How to identify your target market, create a client profile and segment your market.
• Magic words that sell … and words that don’t, plus dozens of word selection techniques to match the right words for the right market.
• Creative examples … which work and which don’t. Compare the two and see the difference in results.
• How to write passionate copy for products or services that bore you to tears … it’s a surefire technique that enables you to fall in love with the product in 30 seconds or less.
• Key design principles that maximise readability and retention.
• Which typefaces say “I’m credible, caring and warm” and which ones leave your buyer stone cold.
• Production methods explained.
• Advanced copy structuring techniques to ensure your reader feels compelled to read the next paragraph ... then the next … then the next … all the way to the conclusion.
• Dozens of word play techniques to lower the barriers to doing business.
• Little-known but highly effective psychological tactics to wear down resistance, sell people on value, induce people to buy, minimise scepticism, bump up the perceived value, create desire using an element of scarcity, appeal to exclusivity (to name but a few).
• Pricing and packaging strategies to maximise profit per sale.
• An introduction to writing for different genres – direct mail, print advertising, Yellow Pages, web copy, online sales letters, brochures, ebooks, article writing, corporate communications, PR and more.
• Legal considerations … copyright, Anti-spam, privacy, fair trading, truth in advertising, industry regulations, defamation, ACCC, FDA and more.
• How to create a writing environment that makes it easy for you to be “on” and “firing” at any time of the day or night.
• Other ideas to eliminate writer’s block.
• 37 success tips for freelance writers featuring how to sell yourself.
• ... plus a whole stack more.

Components:

15 comprehensive lessons spanning 400 pages (approx) manual presented in an accelarated learning format to enable you to fast-track your proficiency. 20+ exercises designed to integrate your learnings plus oodles of case studies and examples. * 2 assignments to complete, send in and be reviewed with comprehensive feedback provided. (full version) * 2 Audio Tutorials (full version) Presented in an easy-to-manage, user-friendly online learning environment.

Completion time: It's possible to complete the course in 18 weeks although 6 months is anticipated as the average. Having said that, there is no time limit to complete the course.

*FREE access to the College of Copywriting Online Learning Centre

Apart from the lesson material, this site is absolutely spilling over with articles on copywriting, direct mail, web writing, marketing, freelance copywriting, selling your services and much more.

You'll read even more case studies and before-and-after examples, marketing test results and you'll get the opportunity to interact with us and with other students via discussion forums and polls. Plus ... we're adding to it all the time.

FREE - Student Card

This card identifies you as a student of the College of Copywriting and Marketing, which may provide you with discounts on various purchases.

The Freelance Copywriting Fast-Track Course is perfect for:

• Budding freelance copywriters
• Existing copywriters and technical writers who want to master the power of direct response copywriting
• Mail Order and Internet Entrepreneurs who regularly write their own copy
• Marketing professionals who write their own copy

 

Tuition:

You receive the complete course complete with hard copy manual with 400+ pages for easy studying plus instant access to the online version of the course plus:

• 15 exercises

• 2 live assignments with comprehensive critiques, feedback and mentoring.

• FREE Student Card

• Certificate of Completion awarded upon passing of course

• plus all the bonuses mentioned below

Australian Dollars: $997 $597 (AUD) (GST inclusive) - enrol here.

"What a fantastic course! I've been studying direct response copywriting for some time now, but always felt I was missing some information. Your course really crystallised all the ideas I had learned in the past, and weaved in new marketing tactics (I loved the section on hypnotic writing). This is the first time I've found valuable information on how to write for different media (Module 12) - everything from brochures, to display ads and letter campaigns. The 'real world' nature of the assignment was like gold! It made me feel like I had my first job... I learned a lot about my writing abilities and exactly what it takes to complete a direct response letter. I can't thank you enough for that. The course material was so enjoyable I'm reading it again and learning even more." Shona Lynch

FREE Bonuses - $550+ in Business
Builders and Writing Tools for "Serious about Success" Students

FREE - Ebook - Scientific Advertising by Claude Hopkins
This is THE must-read bible of advertising. The content is brilliant. Talk to anyone who is anyone in advertising and marketing and chances are they will tell you that they owe their success to what's inside the pages of this book.

FREE - Ebook - Power Word Thesaurus (worth $27)
1000's of power words at your finger tips.

FREE - Ebook - Headlines that Sell (worth $27)
... featuring 232 persuasive headlines you can use or get ideas from.

FREE - Ebook - Psychology and Achievement by Warren Hilton
This fascinating ebook chronicles the relationship between how we think and how we exist. It is brimming with psychological principles that you can apply to your copywriting.

FREE - Ebook - The Art of Writing and Other Essays by Robert Louis Stevenson
Learn how to write masterfully from one of the literary giants of all time.

FREE - How to Speak and Write Correctly by Joseph Devlin
This educational ebook covers everything you need to know about getting your grammar and punctuation right. It covers sentence structure, punctuation, letter writing, pitfalls to avoid, style, slang, word choice and more.

FREE - Marketing Manager's Toolkit (worth $67)
... receive dozens and dozens of marketing and advertising checklists and spreadsheets to fast-track your learning including:

Key Buying Motives Ideas Generator Advertising Brief Print Ad Strategy and Creative Checklist Advertising Formula Flowchart Yellow Pages Ad Creation Checklist Newsletter Creation Action Plan Brochure Creation Action Plan Design Brief Communications Strategy Worksheet Key Benefit Identifier Copywriter selection guidelines Graphic designer selection guidelines Press Release creative checklist PR Communications Strategy checklist PR Communications Plan Ideal Client Identifier SWOT Analysis Lifetime Value Calculator Advertising Goals Analyser Strategy Brainstorming Worksheet Response Monitoring form Media Plan Analysis (reviewing and monitoring) Seminar Coordination Checklist Seminar Marketing Checklist and action plan Marketing Needs Analysis Pillar Marketing diagram

Media Selection Worksheet Media Planning Worksheet Venue Selection Checklist Media Spend Analyser Alliance Checklist Brainstorming Consultation Questionnaire Advertising Feedback form Client Communications Planner Customer Segmentation Formula Contact Cycle Flowchart Unique Selling Proposition Worksheet Mailing List Selection Checklist Direct Mail Creative Checklist Marginal Net Worth Spreadsheet 3 ways to grow your business spreadsheet Client needs feedback survey Competitor Comparison Survey Customer Frustrations Survey Market Research Checklist Customer Service Feedback Survey Testimonial Gathering Feedback Survey Seminar feedback survey Cross-selling Checklist Sales collateral checklist Contact Schedule Prospecting Checklist

If you're not entirely delighted with the material, just return it in good condition to us within 30 days of purchase and we will provide you with a full refund minus postage costs.

Go ahead! Enrol in the Freelance Copywriting course today. It could very well be the most important marketing decision you make all year.

To enrol, just click on one of the links below. You can pay by Mastercard, Visa, American Express or Diners. If you prefer, Australian residents can pay by direct deposit or by cheque. Just email us for details.

Read what students say click here