Introducing Kristina Mills' Business
and Freelance Copywriting Mastery Course ...

Whether You Want to Write Killer Copy for Your Own Business Or Become a Six Figure Copy Writer, This Course is Everything You Need to Write Marketing Material That Sends Your Sales Soaring!

Dear Passionate Wordsmith...

Whether you're itching to jump into a career as a freelance copywriter, or you'd just like to boost your own marketing results, you've come to the right place.

With my self-paced "Business Copy Writing Mastery" Course you'll learn everything you need to write sizzling copy.

I’m Kristina (some people may remember me as Kris Mills or Kris Fitzsimmons from the copywriting and mail order conferences I've appeared at around Australia).

For the last 15 years I've had the most incredible privilege of writing copy that seriously transforms the profitability of businesses (in dollar terms my copy would have earned them several tens of millions of dollars).

Not only that, I’ve had (and continue to have) the incredible privilege of working with some of Australia’s and the world’s most inspirational and amazing entrepreneurs and companies.

Some of the world's most inspiring transformational gurus.

Some of the world's most incredibly gifted profit improvement experts.

And the country's most results-producing wealth creation educators.

As well as hundreds of incredibly innovative and customer-driven companies with massive corporate hearts.

Plus, I've been rewarded very handsomely along the way.

But here's the best part ...

I get to work my own hours. There's no peak hour traffic. No need to spend hours putting on make-up. I go to work everyday at my home office in shorts and a tank top.

On most days I finish off work at 2.15pm and spend the afternoon enjoying my sons.

It's an awesome life! And it's one that YOU can enjoy too ... by becoming a professional copywriter.

The opportunities are endless!

With the explosion of the internet , there has never been a greater demand for quality writers. After all, just about every business needs a website, which means there is a huge opportunity for writing web copy.

Think online sales letters, email campaigns, online catalogues, blogs (blogs, blogs and more blogs), articles, search-engine-optimised websites, brochures, corporate website copy (as well as the endless amount of "offline" writing that is in-demand right now.

My Business Copywriting Mastery (Online) Course not only shows you how to write for each of these markets, you also learn how to detect opportunities and how to sell yourself too.

It is a self-paced home-study course designed to instill you with the skills you need to write copy professionally and get paid a lot of money to do that.

Here's a Taste
of What You Learn

	An introduction to the world of direct marketing and direct response copy.
	Salesmanship in print … dissecting the face-to-face sales process and putting it on paper.
	The art of copywriting that sells.
	Buyer MindReading … how to know the buyer and their needs, aspirations, fears and emotions intimately … and then how to use this information to persuade them to buy.
	9 actions to prove credibility even in the most sceptical market
	Copy creation worksheets and checklists that help you identify the benefits, hooks, offers, emotional appeals, triggers, headlines and more.
	Scientific Advertising techniques and how to use them to build your own winning formula.
	How the buyer's brain works ... and how to use this information to sell more effectively on paper.
	The Poetry Principle and how it’s the copywriter’s secret weapon in getting people to read until the very end.
	Voice, tempo, tone, style … how to adapt each of these to suit your market.
	The big idea, the visual concept, planning, creative direction … everything you need to know about each of these.
	The 5 P’s of Persuasive Prose … how to weave each of these into your copy.
	Law of Laziness … how to combat that and increase your sales.
	The "Greed/Fear Myth" and what really drives people to buy.
	How the brain processes sales information and how to use this to your advantage.
	The 5 great motivators of all time.
	Magic words that sell … and words that don’t, plus dozens of word selection techniques to match the right words for the right market.
	Creative examples … which work and which don’t. Compare the two and see the difference in results.
	How to write passionate copy for products or services that bore you to tears … it’s a surefire technique that enables you to fall in love with the product in 30 seconds or less.
	Key design principles that maximise readability and retention.
	Which typefaces say “I’m credible, caring and warm” and which ones leave your buyer stone cold.
	Production methods explained.
	Pricing and packaging strategies to maximise profit per sale.
	An introduction to writing for different genres – direct mail, print advertising, Yellow Pages(TM), web copy, online sales letters, brochures, ebooks, article writing, corporate communications, PR and more.

Perfect for ...